Website Data Tracking and Opt-out

What information is collected when you visit this website?

1. General information on the use of cookies

BayWa r.e. uses cookies and pixels on its website (hereinafter named “cookies”). Cookies are small text or image files that your browser stores on your end device (computer, tablet, smartphone or similar) to save certain information if you visit our website with this device. Cookies are accepted by your browser and are used to identify your device.
We use cookies to make our website user-friendly. To do so, the cookie is only recognised on your end device. Personal data is only saved after explicit consent is given or if it is absolutely necessary for the use the services you require. 

Some cookies remain saved on your end device until you delete them. They allow us to recognise your browser again the next time you visit. If this is against your wishes, you can set up your browser so that it informs you when cookies are set and only allows this in individual cases. However, deactivating cookies may limit the functionality of our website.

You can find an explanation of the scope and function of the cookies BayWa r.e. uses on its website below:

a. Functional cookies
Functional cookies save information that has already been entered (e.g. username, your language or location) and users are offered improved, personalised functions. This type of cookie also enables requested functions, such as playing videos. Anonymised data is collected and the other websites you visit are not tracked. 

b. Analytical cookies
These cookies help us to collect information about how our website is used. They record the number of visitors, for example, and where the traffic comes from. We can assess how our website is performing with this information and initiate improvements. Analytical cookies allow us to find out which content is visited most and least frequently, whether error messages appear and how users navigate our website. The collected data is compiled is consequently anonymous. So any users cannot be identified. At BayWa r.e., we only use these cookies to consistently improve the performance of our website and the associated user experience. If you do not agree to have your user behaviour recorded anonymously, you can prevent this by deactivating cookies in your browser.

Analytical cookies include the following specific examples described below:

  • Google Analytics

c. Marketing cookies
Marketing cookies are used to show users targeted, relevant advertisements tailored to their interests. They are also used to assess the effectiveness of certain campaigns. These types of cookies detect whether a website was visited or not. They can be forwarded to third parties. Cookies that help to improve how target groups and advertising are addressed are often linked with the page functionalities of third parties.

Marketing cookies include the following examples specifically described below:

  • Google Ads
  • Facebook Pixel

2. Specific cookies used

Use of Google Analytics
This website also uses Google Analytics, an internet analysis service from Google. Google Analytics uses cookies (small text files) which are stored on your computer and which enable an analysis of the way you use of the website.

The information generated by the cookies about your use of this website (including your IP address) is transmitted to a Google server in the US and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Under no circumstances will Google associate your IP address with any other data held by Google. You may prevent the installation of these cookies by configuring the appropriate settings on your browser, but please note that doing so may preclude your access to the full functionality of this website. By using this website, you give your consent to having the data concerning you processed by Google in the manner and for the purposes set out above. 

We inform you that this website uses Google Analytics exclusively using a deactivation add-on "_anonymizeIp()". Your IP address is not stored in its entirety. Any visitors to the website cannot be identified.

The legal basis for this processing activity is a balance of interests in accordance with article 6(1)(f) of the GDPR, where our legitimate interest lies in optimising our website. 
By installing the following browser add-on to disable Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) you can opt out from such usage. By doing so, you inform Google Analytics that no information about the website visit should be transmitted to Google Analytics. Without your express consent, we will not use tracking tools surreptitiously for any of the following:

  • to collect personal data about you,
  • transfer such data to third parties and marketing platforms, or
  • link such data with your personal data (name, address, etc.).

As an alternative to the browser add-on or within browsers on mobile devices, please click on this link to prevent Google Analytics capturing data on this website in future (this opt-out only works in the browser and only for this domain). An opt-out cookie is then stored on your device. If you delete cookies in your browser, you will need to click on this link again.

Use of Google Ads
We use Google Ads to promote our website on Google and external websites through the use of advertisements (known as Google Ads). Google Ads is a tool provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”). You can find more information about Google, such as its data protection provisions, at policies.google.com/privacy. You can find more information about Google Ads at ads.google.com/intl/en_uk/home/. We do not have any influence over the scope and further use of the data collected by Google through Google Ads, meaning that we are simply informing you here to the best of our knowledge.

When using Google Ads, we use Google Ads Conversion Tracking. Google Ads Conversion Tracking allows user behaviour to be analysed after they click on one of our adverts. If you click on a Google advert, Google stores cookies on your end device. These cookies generally expire after 30 days. You cannot be personally identified through these cookies. These cookies allow us to see which of our products or services you have looked at and which of our website features you then used. Google provides us with relevant statistical evaluations which we use to determine the effectiveness of our adverts. 

We also use the Google Ads remarketing function. The remarketing function allows us to display adverts on websites operated by third parties. When using the Google Ads remarketing function, user behaviour on our website is analysed, for example to determine which of our products or services users were interested in. As a result, users can also be shown targeted adverts on other websites after they leave our website. To do this, Google Ads stores cookies (see the information above under “Cookies” for information on the term) on your system. These cookies generally expire after 30 days. You cannot be personally identified through these cookies. Placing cookies allows Google to analyse how users use our website.

We use Google Ads to promote our website on Google and external websites through the use of adverts. This allows us to analyse which of our adverts are successful.
Processing is based on your express consent pursuant to article 6(1)(a) of the GDPR. Only in the event that your approval proves ineffective for formal reasons do we base processing on the legal basis of the balancing of interests pursuant to article 6(1)(f) of the GDPR, where our legitimate interest lies in the targeted advertising and analysis of the effect and efficiency of this advertising. You can opt out of this tracking process in various ways: a) by installing the plug-in provided by Google by clicking on the following link: www.google.com/settings/ads/plugin; b) by permanently deactivating this in your Firefox, Microsoft Edge or Google Chrome browsers through this link: www.google.com/settings/ads/plugin; or c) through deactivation by clicking on this link

We would like to note that you may not be able to use all the functions of this website if you do this.

Use of Facebook Pixel technology
We use the “Facebook Pixel” from the Facebook Inc. company, 1 Hacker Way, Menlo Park, CA 94025, US on our website. Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin, Ireland, provides this function for users who access our website from the European Union.

This technology is used for the purpose of analysing and optimising our website by identifying visitors to our website as target groups for targeted marketing campaigns. Legitimate interests pursuant to article 6 (1)(f) of the GDPR are the legal basis for this, where our legitimate interest lies in optimising how we address our customers and potential customers.

In addition, we use what is known as “advanced matching” as part of the Facebook Pixel. In doing so, personal data that users provide during transactions, such as completing purchases or registering, are matched with Facebook in anonymised form. This allows us to identify which people with Facebook accounts have interacted with our website and which groups of people with similar interests could also be interested in our website, products and services. The advanced matching is only carried out if the user has expressly granted permission at the start of a processing operation. 

Processing therefore only takes place on the basis of your express consent pursuant to article 6(1)(a) of the GDPR. Only in the event that your approval proves ineffective for formal reasons do we base processing on the legal basis of the balancing of interests pursuant to article 6(1)(f) of the GDPR, where our legitimate interest lies in the targeted advertising and analysis of the effect and efficiency of this advertising.

You are entitled to revoke your consent at any time or, for reasons arising from your personal situation, to object to your personal data being processed at any time pursuant to article 6(1)(f) of the GDPR. To confirm this, click on the following link: opt-out link

You or your data are then no longer considered in any advanced matching. 
In addition, you may prevent cookies being saved by selecting relevant technical settings in your browser software. We would like to point out however that you may not be able to use all functions on this website if you do this.

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